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Google Analytics

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Google Analytics is a tool developed for tracking and analyzing the behaviour pattern and preference of the website users and report it to the website owners. It is a free reporting service by google to track website traffic .  The main reasons why we use google analytics is: Free to use : Google doesn't charge any amount to use google analytics.  Fully automated : Once we add tracking code to our website, Google analytics will automatically track, record and store our data. Can create customized reports : Using Google’s in-built tools, you can create custom drag-and-drop reports simply Integrate with other tools : Easily link up your Analytics with other Google tools like Google Adwords and google search console. Google analytics helps to know, how we get traffic in our website, how users interact with our sites, how visitors turns to customers on our site. Types of traffic source  Direct traffic:   Directly enter the  url  of the website or bookmark som...
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Google Search Console

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  Google search console is a powerful tool that helps the website owners to monitor how their site interacts with google. Google search console is initially known as Google webmaster tool (GWT). It helps to optimize the website by reporting any errors and performance of the website according to priority of users.  Google Search Console Steps Enter the URL and submit,to get verified using any of the verification methods. If your blogger account and google search console is signed in with same email id, URL will be  auto verified. Else the website has to be verified using any of the five verification method. Click  "Go to property", it is redirected to blog's dashboard in google search console. Paste URL for URL inspection. Now Test Live URL and request for indexing . If URL is available, the web page can be submitted for indexing request.  If no errors, the google will crawl and index the page. Now we can submit website's sitemaps Sitemap It is a xml document...
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On Page Optimization

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 On page Optimization On page SEO is the process of improving search ranking of a website using various modifications within the website. This process can make the website easily crawl by the search engine. We need to follow the SEO guidelines published by the search engine to optimize a web page. The focusing keyword of a web page should be directly stated in all of the following areas: Title tag URL Content of page Image alt text Snippet It is a description of the content of a website that appears in the google search results. A basic snippet contains title, url, and content of meta description. A mobile snippet contains url, title, meta description and fav icon. On page optimization can be done in two sections: Head part : Title and meta description. Body part: Headings, content, images and internal linking. HEAD Section Title Optimization A title tag is an important element in optimization. It should be short but should be content relevant that the users can identify. For bett...
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History and Evolution of Search Engine Optimization

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  History of SEO Search Engine is a software that is used to search an information from internet .Search Engine optimization is a process of improving the search results in a search engine .It is the process of constant modifications done in a website to improve a website so as to appear in the search result .One of the most popular search engine is Google. It is believed that SEO was born in 1990's. The Google is a result of a university project of two students Larry Page and Sergey Bin from Stanford University in 1998.Initially it was used as a subdomain under their university website where search results are send to the submitted email id within 24 hours,which later turned as Google search engine. When terrorist attack of World Trade Center in  September 11,2001 happened, various users enquired google about the World Trade Center. But it was an utter failure for google as it couldn't provide the accurate data or pages related to that search .After further discussions, he se...
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