Google Analytics
Google Analytics is a tool developed for tracking and analyzing the behaviour pattern and preference of the website users and report it to the website owners. It is a free reporting service by google to track website traffic . The main reasons why we use google analytics is: Free to use : Google doesn't charge any amount to use google analytics. Fully automated : Once we add tracking code to our website, Google analytics will automatically track, record and store our data. Can create customized reports : Using Google’s in-built tools, you can create custom drag-and-drop reports simply Integrate with other tools : Easily link up your Analytics with other Google tools like Google Adwords and google search console. Google analytics helps to know, how we get traffic in our website, how users interact with our sites, how visitors turns to customers on our site. Types of traffic source Direct traffic: Directly enter the url of the website or bookmark som...