On page Optimization

On page SEO is the process of improving search ranking of a website using various modifications within the website. This process can make the website easily crawl by the search engine. We need to follow the SEO guidelines published by the search engine to optimize a web page.

The focusing keyword of a web page should be directly stated in all of the following areas:

• Title tag
• URL
• Content of page
• Image alt text

Snippet

It is a description of the content of a website that appears in the google search results. A basic snippet contains title, url, and content of meta description. A mobile snippet contains url, title, meta description and fav icon.

On page optimization can be done in two sections:

1. Head part : Title and meta description.
2. Body part: Headings, content, images and internal linking.

HEAD Section

1. Title Optimization

A title tag is an important element in optimization. It should be short but should be content relevant that the users can identify. For better optimization,a title tag should have,  

•  Focusing Keyword
• Title should be attractive, impressive and meaningful
• Full capital letters are not allowed
• Character limitation is 55-60
• No spelling mistakes and grammatical errors
• Title should be unique
• Title should have minimum 3 words
• CTR and impression are important for listing our web page in search results . CTR(Click through rate) is the percentage of impression that resulted in a click.
• Title should have 512  width

If title is not given, then Google will display the h1 tag as the title. In case h1 tag is topic irrelevant then Google will take h2  tag as title.

2. Meta Description

Meta Description that describes the contents of your page to search engines. Meta description tag is listed below:

<meta name="description" content="write the description">

Meta description points is as follows:

• For a page, character limitation is 155-160.
• For a post, character is limited to 155.
• No spelling mistakes and grammatical errors.
• Meta description should be unique.
• Meta description should have 1024 pixel width.
• Capital letters are not completely allowed.
• Include focusing keyword within meta description.
• Should be attractive and impressive.
• Try to avoid broken links in your link.

If meta description is null or not a relevant one,google will select some high lightning contents from web page. If web page don't contain much content it will select some random words relevant to topic.

Meta robots tag

 It  is a tag that instructs search engine what to follow

<meta name="robots" content="index, follow/>

if not to follow, then its

<meta name="robots" content="no index, no follow/>

Its a code that help us to decide which pages you want to hide from search engine crawlers and which  pages you want them to index.

BODY PART

1. Header tags

This is the main visible part on a website. Header tag <h1> is used to define header of our page.

h1 and h2 tags are most important in a web page. When more than one h1 tags are used,the bots gets confused and save it to sandbox which is a temporary storage area. The header tag used should be relevant to the content.

2. Content Optimization

The content should be related to topic. Quality contents should be included. It should be short and simple. Reading easiness is important. Lengthy sentence  may effect reading easiness score. Paragraphs beginning with keywords is a good practice.If  the meta description is poor,google will add the relevant content of that page for meta description.

 Keyword density is the occurrence of keywords with respect to the total words in our publishing page.

Its not a factor of page ranking,however few occurrence of focusing keyword in a page is a plus point.

3. Image optimization

Image display within your page make the users to easily understand the contents. The image consist of src and alt. The alternative text in an image is alt and source path is src. Alt name is mainly used for crawling and its name should be related to image. Image file name should be meaningful and the words should be separated with hyphens. The focusing keyword is not used when image is hyperlinked. The code for image tag is:

<img src="img-vehicle.jpg" alt="flower/>

4. Link Optimization

Linking one page with another page in your site is called link optimization. Anchor text boosts up the crawling process of your page. The use of anchor text is an advantage and it increases the visit of your page. When the usage is high, then there is a chance of equity passing and confusion occurs. Equity wont pass for internal links.

If you would like to know more about History of SEO, then you can find out by clicking my previous blog History and evolution of SEO